Discover Amami Oshima, Japan’s Newest World Heritage site

Published on Jun 1, 2021

As of July 2021, the southern islands of Amami Oshima, as well as Tokunoshima, Iriomote, and Yanbaru Region in the north of Okinawa Island, are expected to become Japan's latest UNESCO World Natural Heritage Sites, the country’s 5th Natural World He…

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How Snow Peak and other labels are turning camping into a fashion statement

Published on Apr 28, 2021

In December 2020, Gucci turned heads with their very wholesome, ultra-outdoorsy drop. A collaboration with puffer-jacket legends North Face, the pair released a series of items that combine 70s flower power motifs with rugged outdoorsy designs.

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Meet TAROjin Yoshiyuki Ogata: The Man Celebrating History Through Modern Fashion

Published on Sep 1, 2020

In 2004 Yoshiyuki launched his company inspired to break down the borders of traditionalism and modern-day fashion to create unique clothing designs inspired by distinctive Japanese culture rethought for the current age.

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Meet TAROjin Yutaka Fujihara, Japan’s Denim Kami

Published on Aug 11, 2020

When it comes to denim and vintage clothing, Japan has garnered a reputation for being home to some the best quality finds, and the most talented and experts, but none are quite as well versed as Yutaka Fujiwara.

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Meet TAROjin Yuka Morinaga, Stylist to the TV Stars

Published on Aug 8, 2020

Yuka Morinaga is a Harajuku local, a jewellery designer and a stylist to the stars. She's also a Taro Jin, one of Taro's close-knit collaborators who can not only help you upgrade your style, but also enhance your knowledge of Japan's fashion scene.…

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