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  • Meet TAROjin Shouya Grigg, Niseko’s Great Cultural Innovator

    TAROjin_Story

    Meet TAROjin Shouya Grigg, Niseko’s Great Cultural Innovator

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British-born, Australian raised, and now a long-term resident of Japan, Shouya Grigg is a man with a uniquely diverse background and even more unique insight into Hokkaido, his adopted home prefecture.

Since settling in Japan's northernmost island in the 90s, he's gone on to play a pivotal role in the development of Niseko's hotel and dining landscape and helped Niseko cultivate its modern culture.

Once a relatively unknown alpine village, Niseko is now known as one of the world's premier ski destinations. It's full of high-end dining experiences, the best snow in existence, and a diverse creative community populated by people like Shouya, unafraid to risk it all embarking on new ambitious endeavours.

Shouya has always found creative peace in Japan; he draws power from the solace of Hokkaido's mountains and has cited the cinematic works of Kurosawa as a key inspiration for his work. Driven by a passion for photography, Shouya set up home in Japan in 1994 with plans to work within the film industry. It wasn't long before his film dreams were surpassed by other creative pursuits. He built a network of connections through DJing in Sapporo, which led to the establishment of his own media design company.

It was only a matter of time before Shouya would found a hospitality business of his own.

Working with hotels as clients in his media design company, and with his passion for staying in unique boutique accommodations while travelling, it seemed that it was only a matter of time before Shouya would found a hospitality business of his own.



He opened his first restaurant, 'Sekka' in 2005, it was one of the first upmarket restaurants in the area at the time.

He opened his first restaurant, 'Sekka' in 2005, it was one of the first upmarket restaurants in the area at the time. Housed inside an ageing building, he with the help of his family rebuilt the restaurant site, DIY style. The site was a hit; it combined upmarket modernity with features of both the traditional and Japanese antiquity with Shouya's skilful eye for design.

In 2008, he created J-Sekka, a combination dining and accommodation experience that offered guests a new way to enjoy the mountains of Niseko in modern, but artfully traditional style. Since the success of Sekka, Shouya's portfolio has expanded to a wide range of luxury restaurants, hotels and experiences.

Zaborin, is one of Shouya's highlight works. It's a luxury Japanese-style inn situated in the Hanazono forest which features 15 separate villas and is a manifestation of his experiences as both a designer and a hotel guest.

Having for the past decade lived on the land where Zaborin sits, Shouya developed an intimacy with the area and its seasons. Zaborin allows guests to experience the same magic of Hokkaido and Japanese hospitality that drew him in over 20 years ago, combined with modern comforts.

As a member of the TAROjin community, Shouya has curated an intimate dining experience where guests can enjoy an exclusive chef's table dinner at one of his stunning establishments. The event features dishes crafted with local seasonal delights; a tea ceremony and traditional Japanese music performance. It’s a night of culture, art, history and inspiration.



Shouya Grigg bio



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