SCROLL
SCROLL
New hotel openings, innovative hospitality experiences, and deep dives into the seasons and cultures of Japan, TARO is your one-stop luxury news destination.
Published on May 15, 2023
Kyoto has forever been a city synonymous with luxury, from the elegant beauty of the elusive geisha and maiko that draw travelers from across the globe to the deep appreciation for fine dining, rich historic architecture, and passionate artisans.
READ
Published on May 15, 2023
Renowned for its beautiful forests of ancient sugi (Japanese cedar trees) and designated as a UNESCO World Heritage site, Yakushima is a subtropical island where you can take a step back in time and be whisked into a fantasy realm.
READ
Published on Mar 21, 2023
Tochigi is a tourist destination full of nature, easily accessible from Tokyo. The Nikko Toshogu Shrine, Lake Chuzenji, Oku-Nikko, Edo Wonderland, Mashiko pottery town are just a few of the many celebrated spots worth visiting in Tochigi.
READ
Published on Mar 3, 2023
Japan National Tourism Organization (JNTO), recently broadcasted a live stream focused on sustainable initiatives – celebrating the extraordinary natural surroundings in the town of Niseko, Hokkaido Prefecture, and traditional arts and crafts in t...
READ
Published on Nov 28, 2022
Known affectionately as the "belly button" of Hokkaido, Furano is a picturesque town situated in the exact center of Hokkaido. Home to sprawling lavender plantations and the stunning Mt. Tokachi, Furano, it's the most beautiful 'belly button' you'...
READ
Published on Sep 1, 2022
A hotel built on three strong pillars: Art and design, music, technology, Aloft Tokyo Ginza is one of the most exciting and youthful hotel brands to pop up in one of the city’s most sophisticated and high-end neighborhoods. While its buzzy rock an...
READ
Published on Feb 26, 2022
Sitting on the bottom of Fukuoka prefecture, a stone's throw from neighbouring prefecture Saga, and past the steaming, onsen populated century of Kyushu is Yanagawa, a humble town big on history and personality.
READ
Here's some inside scoop from TARO's exclusive circle of friends and partners...
Experience Japan through the eyes of a TAROjin. TAROjin are expert curators offering original guided tours and insider access into Japan's most exclusive creative, culinary, and cultural worlds.
Current news releases distributed by TARO, including press releases and company news.